The average American spends 101 minutes per day driving, which means 5.42 years in lifetime.
That’s a lot of unproductive and boring time, when we all know that while driving is one of those moments when we come out with some of our best ideas, thoughts, and memories.
Our idea was to create a brand new approach for Nissan to transport, where productivity doesn’t take a backseat, changing the way we think about our cars. We called it, Intelligence by Nissan.
A platform that allows you to be more productive while driving; and bring it to life in a range of connected new touch points that appeal to younger audiences.
David Uribe (AD) | Bárbara Bandres (CW)